WHO IS YOUR AUDIENCE?
So many audiences -- customers, policy makers, media, donors, community members, employees. How do you connect with them authentically and effectively?
Communicating effectively requires sound strategy. Executing organizational strategy requires effective communication. Chicken and egg.
Trower Strategy & Communications is here to help you create messaging that supports and enables your strategic plan..
Strategy drives messaging, not the reverse.
Communications is more than pumping out press releases. Today's digital and traditional media environments offer an abundance of tools to market, influence and build brands. Haphazard communications strategy can muddy your message or -- worse -- create unintended reputational damage.
At Trower Strategy & Communications, we understand the importance and ability of communications tactics to drive outcomes.
Communications Services
Communications
Communications Strategy
Media Relations
Op/ed Development
Reputation Management
Community Relations
Employee Communication
Executive Positioning
Media Training
Communications Audit
Digital Strategy
Social Media Strategy
Website Strategy
Digital Content Development
Graphic Design
SEO Assessment
Donor/Stakeholder Engagement
Strategy Services
Horizon Scanning
Stakeholder Interviews
Focus Groups
Research
Whitepaper Development
Needs Assessment
Internal and External Surveys
Organizational Positioning
Audience Assessment
Strategy
Strategic Planning
Board Development
Change Management
Environmental Scanning
Meeting Facilitation
Organizational Assessment
Who is Trower Strategy and Communications?
Tara A. Trower
Founder & Principal
We understand communications strategy must align with your organizational needs
Tara has nearly two decades of direct media experience in Central Texas, as an award-winning journalist, reporter and editor. She also served as director of media outreach at The University of Texas at Austin, and later shifted into a senior leadership position at the university as chief of staff to the Senior Vice President and CFO, helping guide the institution's 44 non-academic departments through the pandemic and multiple legislative sessions and tuition cycles.
Tara understands the strategic needs of non-profits and complex organizations as chief strategy officer at one of Central Texas' largest non-profits. Mission-driven and equity-focused, she has subject matter expertise in Texas public policy, advocacy, higher education, media and healthcare.
Trower Strategy & Communications is a limited-liability corporation, based in Austin, Texas and registered with the Secretary of State's Office.
Let's connect
info@trowerstrategy.com
5900 Balcones Drive, Suite 100
Austin, Texas 78727
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